MH Marketing is a full service interactive marketing consultancy practice specialising in the maritime industry. We focus on developing and implementing marketing strategies that enable maritime businesses and brands to grow.
Owner Megan Harris, a Fellow of the Institute of Chartered Shipbrokers as well as of the Institute of Accounting and Commerce, combines her training and experience in the maritime industry with her training and experience in marketing, to offer a specialist maritime marketing consulting service in Southern Africa for companies within the maritime field looking to increase their brand, market share, website’s traffic, qualified leads, sales and most of all return on investment.
Why use a Maritime Marketing Specialist?
In maritime as elsewhere the huge move towards digital communications has and will continue to impact internal departments and processes. For smaller companies, this has made the job of becoming more sales and marketing focused harder to achieve.
Simply put, most companies don’t have the in-house expertise to write-up a marketing strategy and therefore choose to participate in random advertising to a random audience. This will always achieve random results.
Using the same thought process, focused marketing to a focused audience will achieve focused results
How can larger maritime companies get their marketing, sales, public relations and information technology departments working cohesively, and what areas do smaller businesses who can’t afford marketing departments need to focus on?
To address these questions, we follow a process flow for each strategy:
Firstly, we analyze your current marketing processes, placements, as well as internal and external communication channels.
We then define your objectives. What do you aim to achieve?
Next, we look to at who your target audience is and what are they looking for.
Following this we look at your product or service. What is your “Unique Selling Point”?
From this, we look at what your message should be. Is this message currently being communicated adequately and if not how can this communication be improved upon.
We then look at creating a marketing mix which will address your target in the best manner and can include branding, media buying, online-marketing, outdoor advertising, internal communications, networking, sales, public relations, customer relationship management and social-responsibility spend.
This integrated approach helps ensure all your business marketing needs are met successfully.
Once a marketing strategy has been implemented, we work with you each month to analyse your results and fine-tune your marketing strategy. Just as an accountant would train you to read your balance sheet, we’re here to train you to understand your data, and how to make the right adjustments for success.
The benefit to maritime companies of integrating their sales, marketing and public relations functions can be found in cost savings of streamlined activity and more intelligent use of information technology to service customers and keep up to date with their requirements.
So, why choose to use a marketing consultant when you could do this yourselves?
- We do what we do best – marketing – to allow you to focus on what you do best – the everyday business of shipping!
- We keep up to date with the latest marketing industry developments, proven techniques and constantly evolving trends. Your
company will benefit from this knowledge - We will provide an objective approach as an impartial outsider to your company
- We maintain strong networks within the Maritime Industry both locally and globally, whih our clients are able to leverasge for their benefit, and which empowers us with the knolwedge to position your service or product optimally with your target audience
At MH Marketing we believe in developing long-term business relationships built on mutual honesty, trust and respect. Our experienced outsource team of creative designers, strategists, marketing professionals and maritime consultants work within these principles to help grow your business.
Contact Megan to discuss for a free half hour consultation to assess whether this is the way forward for your company.
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